Exhibiting at a major trade show like the Hospitality Expo at London ExCeL is an incredible opportunity, but as any seasoned exhibitor knows, the costs can spiral quickly. From floor space to furniture, the "hidden" extras often take a huge bite out of the marketing budget.
At Epic Events, our mission is to provide high-impact engagement that doesn't just draw a crowd, but makes financial sense. We recently partnered with Katami Consultancy to do exactly that, using one of our high-energy favourites: 10 Second Showdown.
The Challenge: High Impact vs. High Cost
Katami Consultancy wanted a way to break the ice with delegates and stand out in a crowded hall. They needed something fast-paced, competitive, and visual. However, they also wanted to be smart with their spending.
At large venues like the ExCeL, a simple 240v power outlet for a two-day event can cost upwards of £300. For many, that’s a non-negotiable expense but we decided to think differently.
The Strategy: Cutting the Cord
Because we meticulously maintain our equipment, we were able to provide Katami with a 10 Second Showdown unit that was fully battery-operated.
By ensuring the batteries were charged and ready to go for the duration of the Expo, we eliminated the need for Katami to pay for an on-site electrical outlet.
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Electrical Outlet Fee Saved: £300
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Total Savings: After the hire of the game, Katami still finished the event £100 better off than if they had opted for a standard powered attraction.
The Result: A True Win-Win
The game was a massive hit. The 10-second timer created a natural "spectator effect," pulling people in from the aisles to watch colleagues and competitors battle it out. While the crowd was busy laughing and competing, the Katami team was busy building valuable relationships.
It was the ultimate success story: Maximum engagement, zero power cables, and a £100 saving.
We love helping our clients work smarter. It’s not just about the game; it’s about the strategy behind the stand.
Are you heading to an exhibition soon and want to avoid those hefty utility fees? Browse our range and let’s make your next event your most profitable one yet.